In this amazing example of a social competition Citibank used professionally produced video to set the scene. But what follows in the competition, was to allow users to generate the ideas, and have the future videos produced based on their concept.
An initial video was professionally produced as an example, and then users submitted their 2-in-1 concepts via Facebook or Twitter using #tags. The winner “The Wrecking Ball Pinata” went on to have their concept professionally produced resulting in the video above.
See full competition here: https://incredouble.citi.com
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